myevra Join the waitlist

A curated apothecary — opening soon

We chose the name by deciding what would never appear on the label.

Myevra curates certified organic skincare, oral care and home essentials, each one formulated without seed oils, synthetic fragrance or parabens.

No spam. One email when we open, nothing before that.

Our standard

Every product we list is missing something, on purpose.

Six ingredients you will not find in anything we carry. Select each one to see why it's gone.

  • Seed oils — Excluded

    Sunflower, canola, soybean and other high-heat industrial oils. Left off every formulation we carry.

  • Sulphates — Excluded

    SLS and SLES foaming agents, replaced with gentler, plant-derived cleansers.

  • Synthetic fragrance — Excluded

    Undisclosed fragrance blends. What scent remains is naturally derived, or absent entirely.

  • Parabens — Excluded

    Petrochemical preservatives, ruled out in favour of tested alternative preservation methods.

  • Silicones — Excluded

    Film-forming synthetics that sit on skin and hair rather than absorb into it.

  • Phthalates — Excluded

    Plasticisers often hidden inside undisclosed "fragrance." Excluded without exception.

Categories, coming soon

A first look at how the shelf will be organised.

Nothing here is orderable yet. Consider this the floor plan for what's on its way.

Ceramic cream jar and glass dropper bottle styled with an olive branch Coming soon

Skincare & creams

Face creams, body lotion, balms and oils, chosen for short, recognisable ingredient lists.

Face cream · Body lotion · Lip balm

No reviews yet
Wooden toothbrush in a ceramic tumbler beside a sprig of mint Coming soon

Oral care

Toothpaste, mouthwash and tooth powder, made without SLS or synthetic sweeteners.

Toothpaste · Mouthwash · Tooth powder

No reviews yet
Glass pump bottle beside folded linen cloths Coming soon

Home & laundry

Washing liquids, surface sprays and laundry powder that clean without synthetic fragrance.

Laundry liquid · Surface spray · Dish soap

No reviews yet
Bar of soap on a wooden dish beside folded linens Coming soon

Bath & body

Soap bars, shampoo and body wash, built around simple, traceable formulas.

Soap bar · Shampoo bar · Body wash

No reviews yet
Glass dropper bottle on folded linen beside a brass candle holder Coming soon

Baby & family

Gentle formulations for the most sensitive skin in the house.

Baby lotion · Bath wash · Barrier balm

No reviews yet
How it works

We curate. You buy direct.

01

We verify

Every product is checked against our standard before it earns a place on Myevra. Certifications, formulations and sourcing are reviewed, not assumed.

02

You browse

Explore the shelf, compare categories and keep track of what you're waiting for. No account, no cart, no pressure.

03

You buy direct

When a product goes live, you complete the purchase on the manufacturer's own site. Myevra doesn't handle payment, shipping or stock.

Our promise

We would rather list less than list wrong.

Most shelves grow by addition. Ours grows by elimination. Before anything earns a place on Myevra, we look for what it leaves out as closely as what it contains.

We do not take a cut of what you spend. When a product goes live, you buy it directly from the people who make it, at their price, on their terms. Our only role is deciding what belongs on the shelf in the first place.

That is a slower way to build a store. We think it is the right one.